!DOCTYPE html> Hilke Ros

Musician, Entrepreneur,
and Digital Creative

Music


Hroski

Hroski

My recent solo project, which is still very much under the radar. It brings together my passion for both music and technology. With Hroski I want to rethink the process of creating, recording and distributing music by linking the sound of the music to time and location again. I am working on an iOS app, in collaboration with Koen Tanghe from Samplesumo.

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Amatorski

Amatorski

I've been playing in the band Amatorski since its inception in 2008. I was the band's double bass player and also played keys and synths. I also took care of the band management, especially since its success exploded in 2010 in Belgium. At the end of 2013 I left the band as a musician and decided to focus on the management and on new opportunities.


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Colorless Green Ideas

Colorless Green Ideas

This is really a long time ago! Colorless Green Ideas was one my first steps as a pop producer after years of playing classical and jazz music. Together with singer Sofie D'Hondt I formed the nucleus of this live drum'n'bass band. We got into the finals of the 'Oost-Vlaams Rockconcours' and our 9 piece live band played a considerate amount of gigs in Belgium and the Netherlands.

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Digital projects


Azertyfactor

Azertyfactor

I was the project manager for this project for Creatief Schrijven vzw, a non-profit organization which supports non-profesional writers. Azertyfactor is a digital platform for writers, where they can post their texts and submit to writing contests. I made decisions about functionality and features, made mockups in jQuery Mobile and managed the software developers at Amai.

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Deleting Borders

Deleting Borders

I was the initiator of this multimedia project by Amatorski and We Work We Play. With the project we wanted to blur the borders between music, web and visuals, between artists and audience, and last but not least, the national borders. The project was FWA site of the day and mobile site of the day, won an Awwward and was mentioned by Chrome Experiments.

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Unlock

Unlock Amatorski

We set up this website for the release of the most recent Amatorski release 'From clay to figures'. By sharing the page on social media, visitors could hear incrementally longer snippets of the songs on the new album. I came up with the idea and the concept, and wrote the first version of the javascript code. It was all made prettier and more stable by Pieter Beulque.

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Musedash

Musedash

Musedash was the beginning of my journey into the land of web start-ups and software coding. I founded a company to build a social media dashboard for musicians and their teams. Here I learnt everything from the start about business, project management and software coding. Unfortunately, it never became a success and the project went offline. The blog is still archived on Wordpress.

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Fakebook

Fakeboek

Fakeboek is my most recent project at Creatief Schrijven vzw, in collaboration with writers Ivo Victoria and Carmien Michels. We try to elaborate a new literary genre, based on the style and morphology of social media. This project is still very much under development. We are opening up the project for other writers. I work on this with the same developers who made Azertyfactor.


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Entrepreneurship

In 2006 I was studying double bass at the Music Conservatory of Ghent and I was also aiming for the breakthrough of my band Colorless Green Ideas. I noticed that there were great new opportunities on the internet for upcoming bands. Those were the early days of MySpace, Last.fm and YouTube. Facebook and Twitter weren't even on the radar yet. There was a lot out there, but it was a big chaos and I wanted a sort of musician's dashboard to control all this. It was the beginning of my start-up journey.

As a musician, and even with a PhD in linguistics under my belt, I was not really prepared for start-up life. I new absolutely nothing about business, and absolutely nothing about software coding. I learned A LOT. Musedash, 'the online dashboard for musicians and their teams' never became a success, but I can only repeat: I learned A LOT.

Looking back, I would say I hoped I had learned two things right from the start, and not after so many years of struggling. If I should give advice to someone unexperienced (as I was in 2006) about a start-up, I would say two things:

  1. Read this book:


  2. Learn to code software yourself. Take the introduction to html and css at Codecademy and work yourself through the Ruby on Rails Tutorial. Search for a coach to guide you through the process and start building the first version of your start-up yourself.

I followed many business courses and I attended network events. Obviously, I also learned many things over there. Here is a non-exhaustive list:

Technical skills

While I was working on my own start-up Musedash and on more recent projects, I developed some coding skills. One of my main targets for next year is to become a more experienced software developer. I already have basic knowledge about:

Languages

I speak the following languages: